What do I need to know?
The rapid expansion of the number of humanitarian actors in recent years, working for or with governments at all levels and often in complex situations, makes humanitarian diplomacy increasingly important. As stated above, humanitarian diplomacy is persuading decision makers and opinion leaders to act, at all times, in the interests of vulnerable people, and with full respect for fundamental humanitarian principles. The framework of the policy is built around this definition and includes appropriate safeguards that protect the fundamental principles and humanitarian space.
- More frequent consideration by decision makers and opinion leaders of the interests of vulnerable people
- Greater access to and influence with decision makers
- Stronger capacity to mobilise all relevant resources
- The facilitation of effective partnerships when responding to the needs of vulnerable populations
Advocacy (or Advocacy Campaign): A strategic process aimed at influencing decision makers and opinion leaders to create or change policies, legislation or practices for the benefit of the most vulnerable. An advocacy campaign may be private, using quiet diplomacy to target decision makers, in one on one or small group meetings. It may also be public, using awareness raising to gain support for a topic. This process typically includes multiple steps and methods, such as representation, policy research and analysis, information or mass media campaigns, awareness raising events or seminars, and the development of key messages and Asks, over an extended and fixed period of time. Successful advocacy requires that we provide decision makers and opinion leaders with information and suggested responses to consider, such as policy language or model legislation, connecting evidence and potential solutions to our problem statement and our ‘ask’. Representation To promote or raise awareness of the IFRC, its actions, priorities, key positions and act.
Communications campaign: Releasing vital information or messages to influence thought or elicit action on a specific topic over a specific period of time. This may be done through one or a combination of channels, such as television, radio, print media or social media on an editorial or unpaid basis. This type of campaign tends to be focused on the general public to raise awareness and/or support for a topic.
Information Campaigns: An organized and connected series of actions meant to disseminate information, influence perception or persuade behavioural change through communication materials, guidelines and guidance, position or policy papers, online resources, and evidence based data related to a specific topic. This can be for an internal audience, decision makers or a public audience. Internally the goal may be the identification of a common or shared goal for Red Cross Red Crescent to enable the International Federation or Movement as a whole to demonstrate a consolidated position or policy externally in a cohesive manner. An externally focused information campaign may involve quite diplomacy targeting decision makers or include development of media materials such as media briefs, media releases, media or public events, and engage community spokespeople to impart the message or information to the public.
Social mobilization: A process that increases the number and diversity of people engaging in a specific issue or event to raise awareness of or demand for a specific objective or goal. This may include engagement with internal and external audiences through platforms such as private or public forums, social media platforms, media and endorsements from experts and opinion leaders and influencers.
Get the latest videos and photos, case studies, and training materials contributed by practitioners from around the globe. Visit our Resource Library for more.