As part of a marketing campaign developed with Publicis & Hal Riney, the American Red Cross chapter in San Francisco developed a set of public art demonstrations to highlight the potential impact of a large earthquaks on people’s everyday surroundings. The public art was part of the Prepare Bay Area campaign undertaken in partnership with Pacific Gas and Electrical Company and Catholic Healthcare West.

Earthquake street view, Earthquake faultline crack
http://theinspirationroom.com/daily/2007/red-cross-san-francisco-earthquake/, http://theinspirationroom.com/daily/2007/super-crack-in-san-francisco/