Public art to highlight earthquake risk

As part of a marketing campaign developed with Publicis & Hal Riney, the American Red Cross chapter in San Francisco developed a set of public art demonstrations to highlight the potential impact of a large earthquaks on people’s everyday surroundings. The public art was part of the Prepare Bay Area campaign undertaken in partnership with Pacific Gas and Electrical Company and Catholic Healthcare West.

 

Earthquake street view, Earthquake faultline crack
http://theinspirationroom.com/daily/2007/red-cross-san-francisco-earthquake/, http://theinspirationroom.com/daily/2007/super-crack-in-san-francisco/

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.

Related Resources

Video
20 Mar 2015
What is Resilience? It’s the ability of individuals, communities, or countries exposed to disasters to anticipate, reduce the impact of, cope with, and recover from the effects of adversity.  Our resilience initiatives reduce vulnerabilities and s...
Tags: Video, Resilience and Disaster Risk Management
Case Study
12 May 2014
The Red Cross of Viet Nam, with support from the International Federation, the Japanese Red Cross Society and the Danish Red Cross, has planted mangroves along almost all the coastline where natural conditions allow. Local communities carry out the p...
Tags: Case Study, Hurricane / Typhoon / Cyclone, Public Awareness and Public Education
Guidance material
13 Nov 2013
This guide is designed to help National Societies to plan and develop public awareness and public education efforts for disaster risk reduction. It supports two key IFRC documents – Strategy 2020 and A Framework for Community Safety and Resilience ...
Tags: Guidance material, Public Awareness and Public Education