IFRC Alert Hub Project Implementation one-pager
This two-page brief outlines the implementation approach for the IFRC Alert Hub Initiative, which aims to strengthen early warning systems by increasing the use of the Common Alerting Protocol (CAP) and expanding access to reliable, fast, and actionable multi-hazard emergency alerts for people at risk.
The document describes how the initiative works through and with RCRC National Societies as “CAP champions” to engage national alerting authorities and promote CAP as the standard format for emergency alerts. It highlights key partners, including IFRC Regional Offices, the Red Cross Red Crescent Climate Centre, the Global Disaster Preparedness Center, Anticipation Hub, WMO, Google, and USAID, and summarizes the main benefits of engagement, such as stronger partnerships with authorities and media, expanded technical and financial support, and improved public guidance through PAPE messaging.
Finally, the brief presents core implementation activities at global and national/regional levels, including building the Alert Hub platform to aggregate CAP alerts, integrating the Hub into IFRC infrastructure, linking alerts to actionable preparedness guidance, developing tailored training for National Societies, and supporting local outreach, contextualized PAPE messages, and media partnerships to increase dissemination of emergency alerts.