Effectiveness of Social (New) Media in the communication of climate risks

Abstract

The safety of lives and property at minimum costs is essential across all human endeavours, and this is the goal of governments and individuals. Environmental risks such as hydrological hazards (e.g. flooding) on the other hand threaten the safety of lives and property most times at monumental costs to those affected irrespective of their status. The effective communication of environmental risks however mediates between these two because it triggers action that juxtaposes findings from risk research with the social and political will required to achieve safety of lives and property.

Documentary analysis was used to assess the effectiveness of New (social) Media comparative to traditional media in the communication of risks with particular reference to natural or man-made hazards.

Social (New) media as an emergent communication technology platform has many other beneficial attributes for risk communication. However, concerns bordering on credibility and data integrity, it is not solely a reliable and effective tool or channel for communicating climate risks.  However, the benefits of social media for information sharing before, during and after risk events notwithstanding, I argue based on the rationalist-instrumental model of communication, that meeting the ethics demand, data integrity and governance protocol of risk communication is critical and are non-negotiable imperatives. Hence, they (social media channels) do not serve effectively for the communication of risks.  

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.

Related Resources

Research
06 Jun 2018
The author discusses a programme launched to enhance  community resilience in the aftermath of the 2004 tsunami and  outlines a unique method for measuring resilience capabilities. 
Tags: Research, Resilience
Report
28 Oct 2020
Most of the world’s cities have spent considerable time and effort enhancing their resilience against a whole host of threats and risks, particularly relating to climate change, extreme weather events and rising sea levels. But until now, the poten...
Tags: Report, Climate Change Adaptation, Urban Infrastructure, Urban Preparedness
Report, Research
21 Jul 2015
This reports highlights the findings from a research project conducted by Jimma University, Ethiopia in response to the ‘Preparedness and Resilience Research’ small grants program (Phase I) implemented by Response 2 Resilience Institute a...
Tags: Report, Research, PAPE