This guide contains instructions and tools for mobilizing the community to engage with and carry out local American Red Cross Home Fire Preparedness Campaign activities. Specifically, this guide focuses on how to develop a coalition of partners by aligning with current local home fire preparedness initiatives, leveraging existing relationships and building new ones. It also provides guidance on how to mobilize individuals to take action in their own lives and to volunteer for campaign events. 

Source: American Red Cross, August 2014.