Social Media During Emergencies
To improve its understanding of social media, the Canadian Red Cross commissioned Ipsos Reid, a leading polling agency, to conduct a surveyÂ
to explore how Canadians use social media and mobile technology during emergencies—and their expectations around the use of social media by emergency responders.
Â
The survey — the first of its kind in Canada — reached 1,000 people from across the country online and by phone between June 19 and July 4, 2012.
Â
This report provides an overview of key survey findings.
Â
Canadian Red Cross, 2012.
Report
http://www.redcross.ca/cmslib/general/pub_social_media_in_emergencies_survey_oct2012_en.pdf