Advancing disaster risk communications

This publication posits that effective communication of disaster threats to decision makers and at-risk communities is a growing challenge in a people-centred approach to disaster risk reduction. Traditional communication approaches tend to involve either top-down risk management practices or bottom-up community health and education practices. However, the strategic intent of communications – whether that be promotion, persuasion or partnership – ought to be guided by a ‘theory of change’ that delivers clear and coherent DRR goals and by training programmes that recognise the need to integrate a variety of interventions from across the communication continuum.

Key findings from the publication includes: 

  • It is important for technical specialists to appreciate that communication is a process, not a product, of long-term strategic thinking;
  • Communication interventions are not an ‘end game’ of disaster reduction efforts but rather a ‘golden thread’ woven through the prevention, preparedness, response, and recovery phases of the disaster ‘spiral’;
  • Understanding the nature of the target audience, specifically the at-risk public, requires a reframing, and even a reimagination, of our collective (technical and lay) knowledge of hazard, vulnerability and risk;
  • Moving through one-way, two-way and three-way communication modes involves an increasing level, intensity and commitment of engagement between risk authorities and risk publics, but it is the blending of all three modes that will be essential if the holistic, people-centred ambitions of the Sendai Framework for Disaster Risk Reduction are to be fully realised.

Source: Earth-Science Reviews (ESR)

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.
File Name File Size Download
Advancing-disaster-risk-communications.pdf

Related Resources

Case Study, Report
27 Sep 2023
Climate change, rural to urban migration, an aging population, municipal task shifting, and changes in the way people volunteer – many forces will affect the risk landscape local disaster preparedness and emergency response actors will have to ...
Tags: Case Study, Report, Capacity Building for Disaster Risk Management, Climate Change Adaptation, Resilience and Disaster Risk Management
Case Study, Video
28 Nov 2014
R3ADY Asia-Pacific, in collaboration with University of Gadjah Mada (UGM), Pacific Disaster Center (PDC), and University of Hawai’i’s Social Science Research Institute (SSRI), is working to develop an end-to-end framework that better links commun...
Tags: Case Study, Video, Early Warning Systems, Landslide
Awareness material, Case Study
30 Jan 2023
This Briefing Note focuses on ‘Community and impact-based warnings – the site-specific Early Warning System Framework’.
Tags: Awareness material, Case Study, Early Warning Systems
Scroll to Top