Awareness to Action

On June 27–28, 2012, the Federal Emergency Management Agency (FEMA) and the American Red Cross (Red Cross) hosted a workshop to discuss how to improve preparedness messaging to encourage the public to prepare themselves and their families for a disaster. According to a series of surveys conducted by FEMA, the public today is little more prepared to respond to a disaster than it was several years ago. Despite nine years of a three-pronged message to: (a) be informed; (b) make a plan; and (c) build a kit, only about one half of households currently have disaster plans and supplies set aside, and only one-third are aware of local hazards.

After two days of intensive discussions, participants, including academics and researchers, practitioners, and private sector partners, came to an important conclusion—while this is not easy and there is no silver bullet, the potential exists to significantly improve our preparedness messaging strategies.

Source: American Red Cross, U.S. Federal Emergency Management Agency, 2013

Summary Report on Awareness to Action: A Workshop on Motivating the Public to Prepare
http://www.fema.gov/media-library-data/20130726-1908-25045-9125/20130311_awareness_to_action_workshop_report_final_508.pdf

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.
File Name File Size Download
awareness_to_action_workshop_report.pdf

Related Resources

Report
01 Oct 2017
An Offer to host in Whitehorse, Yukon, a 2019 CAP Implementation Workshoppresented September 21, 2017by Rob Hopkins
Tags: Report, Early Warning Systems
Report
14 Apr 2017
Application dans un cadre analytique resilience de l’enfant au Mali. 
Tags: Report, Resilience and Disaster Risk Management
Video
20 Jul 2015
Chikungunya is similar to Dengue, but the fever and joint pain are more intense in the case of Chikungunya.Chikungunya cannot affect the same person twice.There is no vaccine.Generally it does not cause death, but more vulnerable persons and those w...
Tags: Video, Communicable Disease, Community Risk Assessment, Public Awareness and Public Education
Scroll to Top