Awareness to Action

On June 27–28, 2012, the Federal Emergency Management Agency (FEMA) and the American Red Cross (Red Cross) hosted a workshop to discuss how to improve preparedness messaging to encourage the public to prepare themselves and their families for a disaster. According to a series of surveys conducted by FEMA, the public today is little more prepared to respond to a disaster than it was several years ago. Despite nine years of a three-pronged message to: (a) be informed; (b) make a plan; and (c) build a kit, only about one half of households currently have disaster plans and supplies set aside, and only one-third are aware of local hazards.

After two days of intensive discussions, participants, including academics and researchers, practitioners, and private sector partners, came to an important conclusion—while this is not easy and there is no silver bullet, the potential exists to significantly improve our preparedness messaging strategies.

Source: American Red Cross, U.S. Federal Emergency Management Agency, 2013

Summary Report on Awareness to Action: A Workshop on Motivating the Public to Prepare
http://www.fema.gov/media-library-data/20130726-1908-25045-9125/20130311_awareness_to_action_workshop_report_final_508.pdf

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.
File Name File Size Download
awareness_to_action_workshop_report.pdf

Related Resources

Game
07 Mar 2015
“La Ruta del Reto” es un juego cuyo objetivo es generar actitudes adecuadas para enfrentar los riesgos de desastres aumentados por el cambio climático, la degradación ambiental y otras amenazas que reducen el bienestar de las comunidades. Busca...
Tags: Game, Disaster Preparedness Games, Public Awareness and Public Education
Report
08 Apr 2015
This 2014 edition of WMO’s internationally recognized series provides an overview of the key climate events of the year and an in-depth analysis of regional trends as part of a WMO drive to provide more information at regional and national lev...
Tags: Report, Climate Change Adaptation
Report
29 Jul 2015
Since 2008, an average of 26.4 million people have been displaced from their homes each year by disasters brought on by natural hazards- equivalent to one person displaced every second. The time is opportune to ensure the causes and consequences of t...
Tags: Report
Scroll to Top