Awareness to Action

On June 27–28, 2012, the Federal Emergency Management Agency (FEMA) and the American Red Cross (Red Cross) hosted a workshop to discuss how to improve preparedness messaging to encourage the public to prepare themselves and their families for a disaster. According to a series of surveys conducted by FEMA, the public today is little more prepared to respond to a disaster than it was several years ago. Despite nine years of a three-pronged message to: (a) be informed; (b) make a plan; and (c) build a kit, only about one half of households currently have disaster plans and supplies set aside, and only one-third are aware of local hazards.

After two days of intensive discussions, participants, including academics and researchers, practitioners, and private sector partners, came to an important conclusion—while this is not easy and there is no silver bullet, the potential exists to significantly improve our preparedness messaging strategies.

Source: American Red Cross, U.S. Federal Emergency Management Agency, 2013

Summary Report on Awareness to Action: A Workshop on Motivating the Public to Prepare
http://www.fema.gov/media-library-data/20130726-1908-25045-9125/20130311_awareness_to_action_workshop_report_final_508.pdf

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.

Related Resources

Report
14 Aug 2013
Report of a Red Cross Red Crescent project, funded by the Rockefeller Foundation, that has “explored ways of integrating climate with health programming in Indonesia, Kenya, Tanzania and Vietnam, approaching the issue from three angles: the pri...
Tags: Report
Other type of resource
02 Jul 2018
La VI Edición de la Plataforma Regional para la Reducción de Riesgos de Desastres en las Américas se celebró en Cartagena – Colombia, del 20 al 22 de junio, en cooperación de la Oficina de las Naciones Unidas para la Reducción del Riesgo de D...
Tags: Other type of resource, Capacity Building for Disaster Risk Management
Video
19 May 2016
  Resiliencia en las Américas (RITA por sus siglas en inglés) se implementa por las Sociedades Nacionales de la Cruz Roja en 12 países a lo largo de América Latina y el Caribe, con el apoyo técnico de la Cruz Roja Americana. El programa busca t...
Tags: Video, Resilience