Participatory Campaign Planning for Inclusive DRR Knowledge and Messaging in Nepal

The Strengthening Urban Resilience and Engagement (SURE) program developed a Participatory Campaign Planning (PCP) process to improve disaster messaging and increase awareness of disaster risks and mitigation measures among vulnerable groups in Nepal. 

The project included a series of interactive workshops to determine which messages and means of communicating would most effectively reach each of the target groups.  An analysis of the workshop findings showed that crucial elements to consider when targeting hazard messaging include: financial resources, existing knowledge, physical infrastructure, natural resources, the legal system, and social status.

While it’s too early to determine the SURE program’s long-term impacts, the project has received positive feedback from the groups involved and has led to more customized messaging aimed at target groups.  The project’s findings also give further support the idea that a blanket approach to disaster messaging is ineffective in creating behavior change.

https://media.ifrc.org/ifrc/2018-asian-ministerial-conference-disaster-risk-redu…

2018 Asian Ministerial Conference for Disaster Risk Reduction

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.
File Name File Size Download
casestudy3_nepal-gender-inclusiveness-final.pdf 2 MB

Related Resources

Report
30 Jul 2019
Since 2015, the Federation Secretariat and American Red Cross (ARC) have been co-leading the Urban Collaboration Platform (UCP), with strong support from several National Societies (NSs), International Committee of Red Cross (ICRC), Global Disaster P...
Tags: Report, Urban Risk Reduction
Case Study
06 Oct 2015
This report examines a case study on effective community preparedness towards an act of terror. It is increasingly recognised that terrorism is a global threat that needs to be prepared for (Lemyre et al., 2006). The impacts of terrorist attacks in r...
Tags: Case Study
Case Study
08 May 2014
As part of efforts to combat food insecurity in Mali, four communes in Goundam Circle (M’Bouna, Bintagoungou, Tin-Aïcha and Essakane) were assigned to the Mali Red Cross by the Secretariat for Food Security of the Malian Government. These communes...
Tags: Case Study, Food Security