Participatory Campaign Planning for Inclusive DRR Knowledge and Messaging in Nepal

The Strengthening Urban Resilience and Engagement (SURE) program developed a Participatory Campaign Planning (PCP) process to improve disaster messaging and increase awareness of disaster risks and mitigation measures among vulnerable groups in Nepal. 

The project included a series of interactive workshops to determine which messages and means of communicating would most effectively reach each of the target groups.  An analysis of the workshop findings showed that crucial elements to consider when targeting hazard messaging include: financial resources, existing knowledge, physical infrastructure, natural resources, the legal system, and social status.

While it’s too early to determine the SURE program’s long-term impacts, the project has received positive feedback from the groups involved and has led to more customized messaging aimed at target groups.  The project’s findings also give further support the idea that a blanket approach to disaster messaging is ineffective in creating behavior change.

https://media.ifrc.org/ifrc/2018-asian-ministerial-conference-disaster-risk-redu…

2018 Asian Ministerial Conference for Disaster Risk Reduction

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.
File Name File Size Download
casestudy3_nepal-gender-inclusiveness-final.pdf 2 MB

Related Resources

Video
21 Nov 2014
RECORDED WEBINAR – Amy Hilleboe of Catholic Relief Services: A practical resource for program planners and managers alike, Toward Resilience is designed around ten principles that highlight the needs of key vulnerable groups such as women, chil...
Tags: Video, Climate Change Adaptation, Women and Gender in Disaster Management
Case Study, Report
19 Nov 2020
This case study describes how the data and results of the Flood Resilience Measurement for Communities (FRMC) were presented to and discussed with members of communities targeted by the Community-Based Disaster Risk Reduction Program of the Philippin...
Tags: Case Study, Report, Capacity Building for Disaster Risk Management, Community Engagement and Accountability, Community Risk Assessment, Flood, Resilience and Disaster Risk Management
Case Study
08 May 2014
As part of the national programme, the Rwandan Red Cross has provided for shelter, food security and livelihoods activities, especially for orphans, vulnerable families and returnees. A livestock initiative is one component of the food security and l...
Tags: Case Study, Food Security, Supporting Sustainable Livelihoods
Scroll to Top