Messaging Campaigns: A Companion to Changing Behaviour
Public campaigns that aim to mobilise people to take action are a powerful tool used by the Red Cross Red Crescent and a variety of other social organizations in their efforts to prevent and alleviate human suffering. Campaigns are employed towards diverse objectives: from community resilience, health, disaster recovery, to social inclusion and beyond.

This set of publications offers guidance for campaign development based upon the learnings from a variety of recent campaigns and draws on:

  • the experience of a selection of key Red Cross Red Crescent campaigns
  • several exceptional external campaigns
  • the literature
This reference for designing the mechanics of a campaign is an excellent complement to resources like the IFRC’s guide on Public Awareness Raising and Public Education on key messages that can be adapted for national or local campaigns.

Source: GDPC and IFRC, 2016.

 
Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.

Related Resources

Report
04 Oct 2019
This presentation was given by Mei-Chun Kuo on 17 October, 2019, at the CAP Implementation Workshop in Mexico City, Mexico.
Tags: Report, Early Warning Systems
Guidance material
19 May 2015
C’est lors d’un séminaire organisé par le Secrétariat de la Fédération internationale des Sociétés de la Croix-Rouge et du Croissant-Rouge en mai 2006 qu’est apparue la nécessité d’élaborer des lignes directrices sur les transferts ...
Tags: Guidance material
Case Study
02 Jan 2019
Led by the Bangladesh Red Crescent Society and supported by the German Red Cross, the Bangladesh FbF project is at the forefront of experience with FbF activation and funding delivery in the Asia-Pacific region.  This case study examines the effecti...
Tags: Case Study, Early Warning Systems, Flood, Hurricane / Typhoon / Cyclone, Resilience