Messaging Campaigns: A Companion to Changing Behaviour

Public campaigns that aim to mobilise people to take action are a powerful tool used by the Red Cross Red Crescent and a variety of other social organizations in their efforts to prevent and alleviate human suffering. Campaigns are employed towards diverse objectives: from community resilience, health, disaster recovery, to social inclusion and beyond.

This set of publications offers guidance for campaign development based upon the learnings from a variety of recent campaigns and draws on:

  • the experience of a selection of key Red Cross Red Crescent campaigns
  • several exceptional external campaigns
  • the literature
This reference for designing the mechanics of a campaign is an excellent complement to resources like the IFRC’s guide on Public Awareness Raising and Public Education on key messages that can be adapted for national or local campaigns.

Source: GDPC and IFRC, 2016.

 
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