Participatory Campaign Planning for Inclusive DRR Knowledge and Messaging in Nepal

The Strengthening Urban Resilience and Engagement (SURE) program developed a Participatory Campaign Planning (PCP) process to improve disaster messaging and increase awareness of disaster risks and mitigation measures among vulnerable groups in Nepal. 

The project included a series of interactive workshops to determine which messages and means of communicating would most effectively reach each of the target groups.  An analysis of the workshop findings showed that crucial elements to consider when targeting hazard messaging include: financial resources, existing knowledge, physical infrastructure, natural resources, the legal system, and social status.

While it’s too early to determine the SURE program’s long-term impacts, the project has received positive feedback from the groups involved and has led to more customized messaging aimed at target groups.  The project’s findings also give further support the idea that a blanket approach to disaster messaging is ineffective in creating behavior change.

https://media.ifrc.org/ifrc/2018-asian-ministerial-conference-disaster-risk-redu…

2018 Asian Ministerial Conference for Disaster Risk Reduction

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.
File Name File Size Download
casestudy3_nepal-gender-inclusiveness-final.pdf 2 MB

Related Resources

Guidance material
05 Jul 2023
Formed over centuries and adapted to local cultures and environments, the term “Traditional Knowledge” refers to the knowledge, practices, and behaviours of indigenous and local communities all around the world. In the context of Disaster Risk Re...
Tags: Guidance material, Urban Preparedness
Guidance material
24 Mar 2016
This resource aims to provide relevant and practical guidance to DRR practitioners (policy and program colleagues), on how to ensure inclusion – particularly of vulnerable groups – in Community-Based DRR (CBDRR) initiatives in Myanmar. It...
Tags: Guidance material, Risk Assessment
Case Study
27 Oct 2013
Drought is a major disaster in South Africa in terms of total economic loss and number of people affected. This study investigated and analysed the preparedness, impact of and response by the farming community to the 2007/2008 drought using the Eas...
Tags: Case Study, Drought
Scroll to Top