Trust is critical for an effective response to the COVID-19 pandemic and
the deployment and acceptance of vaccines. To build trust, it is important
to understand how communities perceive the disease, what their main
questions and concerns around vaccines are, and to demonstrate that we
are adapting our activities based on people’s feedback.
This pocket guide brings together some essential tools and resources to build
trust using community engagement and accountability (CEA) approaches to
support the rollout of COVID-19 vaccines.