Trust is critical for an effective response to the COVID-19 pandemic and

the deployment and acceptance of vaccines. To build trust, it is important

to understand how communities perceive the disease, what their main

questions and concerns around vaccines are, and to demonstrate that we

are adapting our activities based on people’s feedback.

This pocket guide brings together some essential tools and resources to build

trust using community engagement and accountability (CEA) approaches to

support the rollout of COVID-19 vaccines.