In 2011, the IFRC published Public awareness and public education for disaster risk reduction: a guide – English, designed to help National Societies scale up their work in disaster risk reduction campaigning, partnerships and education. Alongside this guide, we carried out research on what activities are going on within National Red Cross Red Crescent Societies, and within the wider sector, to harmonize messages for disaster risk reduction.
Harmonized messaging is a key goal in disaster reduction awareness, and is particularly important when it comes to scaling-up efforts to create a culture of safety. To promote consistent actions to the public, we need key safety and resilience messages. Ensuring that these messages have credibility, legitimacy and strong impact, they need to be harmonized and consistent, backed by a consensus of key stakeholders, and based on the best knowledge available at the time.
This latest publication, Public Awareness and Public Education: Key Messages – Second edition, 2018 is offered as a tool for practitioners internationally to use in a consensus-building validation process.
Access to a complete guide of messages in five languages, videos, and more guidance on the Public Awareness and Public Education for Disaster Risk Reduction webpage.