Social and Behavior Change Communication for Emergency Preparedness

During emergencies, coordinated, clear and credible communication aids in minimizing resulting health, social and economic costs. However, the uncertainty that characterizes emergencies typically fuels fear and panic among communities, and spreads misconceptions and rumors that affect people’s ability to appropriately respond to the emergency.

Communication is crucial to addressing the behavioral and social aspects of health risks that precede and follow an emergency, and as such must be integrated into the response agenda from the outset. It is critical to ensure that communication efforts are harmonized, relevant, timely, financially supported and aligned among all of the preparedness technical teams. A strong and united voice heard through various sources can determine whether an emergency spirals out of control or is brought into check as soon as possible.

A well-coordinated, timely and strategic communication strategy and implementation plan can manage people’s expectations during an emergency and assist response efforts. Affected communities can be engaged and supported to make the required changes, rumors can be detected early and barriers to desired behaviors can be identified and addressed promptly.

By completing the exercises presented in this I-Kit, national governments will be better prepared to manage serious public health events. In completing this I-Kit, users will gain an understanding of the key considerations for an SBCC emergency preparedness plan and the foundation of an SBCC strategy, one of the key documents for an emergency communication response.

Report
http://reliefweb.int/sites/reliefweb.int/files/resources/SBCCforEP_I-Kit.pdf

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.

Related Resources

Report
14 Aug 2013
This handbook on sustainable reconstruction in urban areas seeks to unpack the problems that many organisations are confronted with in urban reconstruction and provide step-by-step guidance on how to design and implement housing reconstruction progra...
Tags: Report, Recovery, Urban Infrastructure, Urban Risk Reduction
Report
17 Feb 2016
Between 1994 and 2013, EM-DAT recorded 6,873 natural disasters worldwide, which claimed 1.35 million lives or almost 68,000 lives on average each year. In addition, 218 million people were affected by natural disasters on average per annum during ...
Tags: Report
Report
02 Apr 2015
A look at the use of communications technology during disasters in recent years shows that while it has played a positive role, its full potential has not yet been realized. Moreover, governments, humanitarian agencies, and local communities face ch...
Tags: Report, Communication As Aid, Crisis Mapping, Crowdsourcing, Early Warning Systems, Mobile Technology