Strategies for Designing RCRC Preparedness Messaging in Digital Applications

As Red Cross Red Crescent (RCRC) societies move forward to deliver digital disaster information and preparedness messaging, the Global Disaster Preparedness Center (GDPC) is asking how best to capitalize on the growing accessibility of digital communications for future outreach. Emerging questions like, ‘Should we invest more in gaming or in applications that educate and/or deliver services?’ and ‘Which platforms and messages allow us to best reach people in a way that influences behavior toward better resilience?’ are important for more effective decisions around funding and design. Yet, answers to questions like these are impacted by many diverse factors, such as the needs of the specialized work practices of the RCRC organization, the capacity of different digital design strategies to support social practices, and the actual impact of messaging on the lives of users.

To begin to assess a baseline understanding of the “as-is” state of many of these factors, this report synthesizes the findings of three lines of research on effective preparedness messaging and digital design. They are (1) a disciplinary literature and RCRC documents review on messaging and design, (2) a user study of current RCRC digital applications, and (3) a process review of the design and development decisions of those RCRC applications.

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.

Related Resources

Report
14 Jun 2016
The Global Multidimensional Poverty Index (MPI) is an index of acute multidimensional poverty that covers over 100 developing countries. It assesses the nature and intensity of poverty, by directly measuring the overlapping deprivations poor people e...
Tags: Report
Guidance material, Report, Research
24 Oct 2020
Least Protected, Most Affected: Migrants and refugees facing extraordinary risks during the COVID-19 pandemic was officially launched for an external audience in Geneva today (10 September) by IFRC President, Francesco Rocca. Speaking to journal...
Tags: Guidance material, Report, Research, COVID-19 (Coronavirus)
Report
31 Mar 2015
Everyone counts: Key data from 189 National Red Cross and Red Crescent Societies – a baseline   In 2012, the IFRC reached more than 85 million people through disaster response and early recovery programming worldwide. During the same reporting p...
Tags: Report
Scroll to Top