The Red Cross and Red Crescent’s Principled Approach to Innovation

In June 2015, the Red Cross and Red Crescent published “The Red Cross and Red Crescent’s Principled Approach to Innovation” to:
  • Highlight how the Red Cross and Red Crescent’s Fundamental Principles guide its innovative approaches to partner with people affected by crises, reach people in new ways, enable expansion and scale, transfer successful approaches between communities, and improve decision-making with data;
  • Make key recommendations for cross-sector collaborators to support an innovation ecosystem; and
  • Call for all innovators addressing humanitarian issues or working in at-risk environments to adopt and apply a consistent set of ethical standards and principles to their processes.   


“The Red Cross and Red Crescent’s Principled Approach to Innovation” was drafted with support from the American Red Cross, International Committee of the Red Cross, International Federation of Red Cross and Red Crescent Societies, Korean Red Cross, Netherlands Red Cross, Red Cross Red Crescent Climate Centre, and Swedish Red Cross.

The brochure was also made possible by contributions from the German Red Cross and the Red Cross and Red Crescent Global Disaster Preparedness Center.
This report serves as an official submission to the World Humanitarian Summit.

LEAD AUTHORS: Sarah Binger, Michele Lynch and Abi Weaver, American Red Cross


DESIGNER: Jonathan Garro, American Red Cross


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