Communications Support Guide: Fact Sheet, Case Study, Human-Interest Story, Newsletter

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The Regional Delegation of the American Red Cross in Latin America and the Caribbean works to ensure effective documentation of our programing in the region and to ensure that we communicate our key messages across different audiences.

To this end, the communications team has developed a support guide that sets out some of the suggest­ed formats for materials produced by the regional delegations and National Societies. The materials and links provided with this support guide follow the branding standards set out by American Red Cross headquarters and look to standardize the types of documents that are produced across the region. This, to ensure that our brand is strengthened and recognized at every level – local, national, regional and international.

The guide focuses on 4 specific categories of materials: fact sheets, human-interest stories, case studies and newsletters. These are only some of the options that can be used for communications materials and reflect a few that are frequently used by regional delegations.

The materials outlined in this guide are meant for external audiences at various levels, as further detailed in each individual description. It is important to note that the templates can be further adjusted to the individual needs of each communications piece or campaign and are meant as a guideline only.

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La Delegación Regional de la Cruz Roja Americana en América Latina y el Caribe trabaja para garantizar la documentación eficaz de nuestra programación en la región y para que comuniquemos nuestros mensajes claves a través de diferentes públicos.

Para ello, el equipo de comunicaciones ha desarrollado una guía de apoyo que establece algunos de los formatos sugeridos para los materiales producidos por las delegaciones regionales y las sociedades nacionales. Los materiales y enlaces proporcionados en esta guía de apoyo siguen las normas establecidas por la sede de la Cruz Roja Americana y están diseñados para estandarizar los tipos de documentos que se producen en toda la región. Esto, para que nuestra marca este más consolidada y reconocida en todos los niveles – local, nacional, regional e internacional.

La guía se centra en 4 categorías específicas de materiales: hojas informativas, historias de vida, estudios de caso y boletines informativos. Estas son sólo algunas de las opciones que se pueden utilizar para materiales de comunicación y reflejan algunos de los que se utilizan con frecuencia por las delegaciones regionales.

Los materiales descritos en esta guía son destinados para audiencias externas en varios niveles, como se explica en mayor detalle en cada descripción individual. Es importante señalar que las plantillas pueden ajustarse a las necesidades individuales de cada producto o campaña de comunicación y sirven como guía únicamente.

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