Social Media E-Learning Course: Sharing the Red Cross and Red Crescent Movement on Social Media

 

Social Media E-Learning Course:

Sharing the Red Cross and Red Crescent Movement on Social Media

The use of social media is becoming an integral part of communication and community engagement for humanitarian work. Recognizing the potential of social media communication to support vulnerable people before, during and after a disaster, national societies throughout the Red Cross and Red Crescent Movement are integrating new communication forms more strategically into their operations across sectors. 

The purpose of this online course, created by the IFRC Americas Region and the Global Disaster Preparedness Center (GDPC), is to enable National Societies and Red Cross/Red Crescent staff and volunteers to quickly access helpful and instructional information to enhance their social media engagement. This course provides a creative and engaging way to inspire and motivate National Societies to set-up and enhance their social media presence to better promote their work across sectors and engage with the communities and population they serve.

Note: This course is also available to non-Red Cross/Red Crescent staff and volunteers. Simply create an account with the IFRC Learning Platform to get started.

Learning Objectives

·         Use social media to lend a human touch to the Red Cross / Red Crescent brand

·         Identify the benefits, limitations and risks of social media

·         Confidently post on social media, according to IFRC guidelines

·         Connect with the Red Cross / Red Crescent community of online advocates and experts

·         Formulate better content planning and social campaigns

·         Make sense of statistics on social media platforms

·         Put together a social media measurement report

·         Use data in developing content strategy

 

Course Content

·         Module 1: Engagement of staff and volunteers in social media

·         Module 2: Content Planning

·         Module 3: Social Media Monitoring

Link to IFRC Learning Platform, English Version, Spanish Version, French Version, Video about the E-learning Course
https://ifrc.csod.com/client/ifrc/default.aspx, https://ifrc.csod.com/LMS/LoDetails/DetailsLo.aspx?loid=1534af6a-87d6-4ebc-b000-c6557c7c52f0&query=%3Fq%3DSharing%20the%20Red%20Cross%20Red%20Crescent%20Movement%20on%20Social%20Media#t=1, https://ifrc.csod.com/LMS/LoDetails/DetailsLo.aspx?loid=da93d29d-d24e-4885-aa5d-4dc283029670&query=%3Fq%3DSharing%20the%20Red%20Cross%20Red%20Crescent%20Movement%20on%20Social%20Media%20%28Spanish%29#t=1, https://ifrc.csod.com/LMS/LoDetails/DetailsLo.aspx?loid=4ec958ad-01f2-4ced-a9ae-b18c564dcef8&query=%3Fq%3DSharing%20the%20Red%20Cross%20Red%20Crescent%20Movement%20on%20Social%20Media%20%28French%29#t=1, https://www.youtube.com/watch?v=NgQpRCDrkq8

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.
File Name File Size Download
brochure-social_media_course-eng-final-20170125_1.pdf 343 KB

Related Resources

Guidance material
06 May 2020
Coronavirus Disease (COVID-19) Pandemic Response Quick Reference Guidance for National Societies
Tags: Guidance material, COVID-19 (Coronavirus)
Guidance material
16 Jul 2014
First in a three part series discussing issues related to the measurement of resilience. From the Food Security Information Network’s Resilience Measurement Technical Working Group.
Tags: Guidance material, Resilience
Guidance material
15 May 2020
As the COVID-19 pandemic expands, States are facing an exceptional public health challenge, compelling them to adopt increasingly stringent measures. Against such a backdrop, the management of migratory movements adds another layer of complexity to e...
Tags: Guidance material, COVID-19 (Coronavirus)