Social Media E-Learning Course: Sharing the Red Cross and Red Crescent Movement on Social Media

 

Social Media E-Learning Course:

Sharing the Red Cross and Red Crescent Movement on Social Media

The use of social media is becoming an integral part of communication and community engagement for humanitarian work. Recognizing the potential of social media communication to support vulnerable people before, during and after a disaster, national societies throughout the Red Cross and Red Crescent Movement are integrating new communication forms more strategically into their operations across sectors. 

The purpose of this online course, created by the IFRC Americas Region and the Global Disaster Preparedness Center (GDPC), is to enable National Societies and Red Cross/Red Crescent staff and volunteers to quickly access helpful and instructional information to enhance their social media engagement. This course provides a creative and engaging way to inspire and motivate National Societies to set-up and enhance their social media presence to better promote their work across sectors and engage with the communities and population they serve.

Note: This course is also available to non-Red Cross/Red Crescent staff and volunteers. Simply create an account with the IFRC Learning Platform to get started.

Learning Objectives

·         Use social media to lend a human touch to the Red Cross / Red Crescent brand

·         Identify the benefits, limitations and risks of social media

·         Confidently post on social media, according to IFRC guidelines

·         Connect with the Red Cross / Red Crescent community of online advocates and experts

·         Formulate better content planning and social campaigns

·         Make sense of statistics on social media platforms

·         Put together a social media measurement report

·         Use data in developing content strategy

 

Course Content

·         Module 1: Engagement of staff and volunteers in social media

·         Module 2: Content Planning

·         Module 3: Social Media Monitoring

Link to IFRC Learning Platform, English Version, Spanish Version, French Version, Video about the E-learning Course
https://ifrc.csod.com/client/ifrc/default.aspx, https://ifrc.csod.com/LMS/LoDetails/DetailsLo.aspx?loid=1534af6a-87d6-4ebc-b000-c6557c7c52f0&query=%3Fq%3DSharing%20the%20Red%20Cross%20Red%20Crescent%20Movement%20on%20Social%20Media#t=1, https://ifrc.csod.com/LMS/LoDetails/DetailsLo.aspx?loid=da93d29d-d24e-4885-aa5d-4dc283029670&query=%3Fq%3DSharing%20the%20Red%20Cross%20Red%20Crescent%20Movement%20on%20Social%20Media%20%28Spanish%29#t=1, https://ifrc.csod.com/LMS/LoDetails/DetailsLo.aspx?loid=4ec958ad-01f2-4ced-a9ae-b18c564dcef8&query=%3Fq%3DSharing%20the%20Red%20Cross%20Red%20Crescent%20Movement%20on%20Social%20Media%20%28French%29#t=1, https://www.youtube.com/watch?v=NgQpRCDrkq8

Are you sure you want to delete this "resource"?
This item will be deleted immediately. You cannot undo this action.
File Name File Size Download
brochure-social_media_course-eng-final-20170125_1.pdf 343 KB

Related Resources

Guidance material
31 Oct 2013
By understanding their special evacuation needs, people with mobility impairments and first responders can improve their chances of evacuating their workplace or home safely. This brochure will emphasize the evacuation protocol for wheelchair user...
Tags: Guidance material, House Fire
Guidance material
20 Oct 2013
(Regulations on notification and reporting of communicable diseases), 2010 Onlinve version of regulations http://www.ifrc.org/docs/idrl/951VI.pdf
Tags: Guidance material, Communicable Disease, Disaster Law
Guidance material
22 Sep 2020
Community-based health care, including outreach and campaigns, in the context of the COVID-19 pandemic. Interim guidance developed by the IFRC, UNICEF, and WHO.
Tags: Guidance material, COVID-19 (Coronavirus)